I design with a purpose.
I help product owners, developers, and designers understand users and create great products. I want to create delightful, user centered design. Projects should be driven by the user, whether creating marketing content that changes their perspective or redesigning a workflow that makes their job easier.
I'm known as the UX Lumberjack, mostly because I'm a big bearded guy with an affinity for plaid but I like it because it reminds me to not take myself too seriously.
Every project begins with user research. Journey mapping, empathy mapping, and user personas all help to make informed design decisions.
Design systems, hueristics, and compliance all factor into every design decision. A tight feedback loop with users helps validate those decisions.
I help direct people to make great product decisions with open communication, understanding of their user and constructive feedback.
Noah Rosenberg CMO - Great creatives do more than just design or write or code. They craft the strategy, unite the team, drive the vision, and cheer like hell when the goal is reached. Of every creative I've worked with in the past 15 years, Toby is the best at all of these.
Chris Kilcullen VP-Toby is a great communicator and leader. He is personable, articulate and a good conversationalist. He is an advantage to any team he is a part of and inspires others to push themselves to produce great work.
-Adam Judge
If you want to discuss a project or compare pop culture knowledge, do not hesitate to contact me, I would love to say 'Hello'.
